Why Generative Edge and why now?
In Megatrend 2010, The Rise of Conscious Capitalism, Patricia Aburdene wrote - ‘Meaning, morals and self-mastery are what's missing in business .......... We the people have the power to heal capitalism and Conscious Capitalism has the power to change the world.'
The fundamentals of life that have anchored our reality for centuries are altering and forming some new configuration. This is the perspective in which every individual and organization in the world has to recognize and choose to change their way of operating to thrive and prosper.
The need for everyone to lead life and business with Conscious Awareness is imperative now more than ever before if we don't want to just merely surviving but truly thriving. We seem to have come to the end of the world, as we've known it. Something immense is undeniably taking place worldwide today. Researches found that in turbulent times people look with in and seek to find different way to live and work, more from the soul and with greater conscious awareness. There is no secret that the world is currently experiencing immense turbulent time that effect both business and individual. The focus on the need to lead life with conscious awareness has become so pervasive, that it stands as today's greatest trend. Its impact on personal lives is pervasively spreading into business arena globally. Patricia Aburdene has discovered from her trend analysis that ‘Consciousness is now as valuable to business as mundane assets like capital, energy or even technology ............ Welcome to the New Economy of Consciousness'
From our own experience working globally, we see more and more individuals and organizations worldwide beginning to shift consciousness. It is a wave of change that taking place around the globe, this wave have reveled the new possibilities and propelled many people to choose a more expansive and Prosperity Consciousness path. Some people may still not acknowledge the change and some are utterly refusing to change, while many truly generative individuals are joyfully embracing it.
At the core of this wave of change that is taking place are the choice and the ability of individuals and groups to transcend their limited circumstances and to claim, own and acknowledge their Generative Edge potential. Being Generative Edge is a fundamental capacity of everyone, which cuts across disciplines, levels, and differences. Some people came up with many reason why they cannot change their life right now, and that is OK. To go on a Generative Edge path is a choice. People must be ready, open, receptive and willing to choose to live from conscious awareness. For the first time, large numbers of people have reached that point of readiness and this is no surprise. Personal growth and self-help genre is an expanding sector, growing fast as the speed of light. According to Marketdata's Research Director, John LaRosa the total self-improvement market (incl. revenues of weight loss programs) was estimated to be worth $9.59 billion in 2005. The market grew more than 24% between 2003 and 2005. We expect 11.4% yearly growth through 2010, to a value of $13.9 billion. This is great news because this will make the world a better place.